Cookie Policy

Last updated: February 12, 2026

This Cookie Policy explains how PrestaChamps ("we", "us", or "our") uses cookies and similar technologies on the Ultrafast Search website at ultrafastsearch.com. By continuing to browse our website, you consent to our use of cookies as described below.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners useful information about how their site is being used.

Cookies can be "persistent" (they remain on your device until they expire or you delete them) or "session" cookies (they are deleted when you close your browser).

2. Cookies We Use

We use a minimal number of cookies, limited to what is necessary for our website to function and to understand basic usage patterns.

2.1 Essential Cookies

These cookies are strictly necessary for the website to function. They cannot be disabled.

Cookie Name Purpose Duration Type
cookie_consent Remembers your cookie consent preference so you are not asked again on each visit 1 year Persistent
csrf_token Protects against cross-site request forgery when submitting the contact form Session Session

2.2 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting anonymous, aggregated information. They help us improve our website and measure the effectiveness of our content.

Cookie Name Purpose Duration Provider
_ga Distinguishes unique visitors by assigning a randomly generated number. Used to calculate visitor, session, and campaign data for analytics reports. 2 years Google Analytics
_ga_* Used by Google Analytics to persist session state 2 years Google Analytics
_gid Distinguishes unique visitors for each day. Used to throttle request rate. 24 hours Google Analytics
_gat Used to throttle the request rate to Google Analytics, limiting data collection on high-traffic sites 1 minute Google Analytics

We configure Google Analytics with IP anonymization enabled, so your full IP address is never stored by Google. We use Google Analytics 4 (GA4) with measurement ID G-JK3D3S195C.

Google's privacy policy can be reviewed at https://policies.google.com/privacy.

Ahrefs Analytics:

We use Ahrefs Analytics to track website traffic, understand visitor behavior, and measure SEO performance. Ahrefs is privacy-focused and does not use cookies for tracking. Instead, it uses anonymized data collection methods that comply with GDPR and other privacy regulations.

Learn more about Ahrefs privacy practices at https://ahrefs.com/privacy.

2.3 Marketing Cookies

These cookies are used for marketing, advertising, and measuring the effectiveness of ad campaigns. They help us understand how users find our website and measure ROI on advertising spend. We use Facebook/Meta Pixel and TikTok Pixel for conversion tracking.

Meta/Facebook Pixel Cookies:

Cookie Name Purpose Duration Provider
_fbp Identifies browsers for advertising, analytics, and measurement services 3 months Meta/Facebook
fr Contains unique browser and user ID, used for targeted advertising 3 months Meta/Facebook
_fbc Stores last visit, used to attribute actions to Facebook ads 2 years Meta/Facebook

TikTok Pixel Cookies:

Cookie Name Purpose Duration Provider
_ttp Used for tracking and analytics to measure ad performance 13 months TikTok
_tt_enable_cookie Controls whether cookies are enabled for TikTok tracking 13 months TikTok
_tta Used for attribution tracking and measuring ad campaign performance 13 months TikTok

Privacy policies for these services:

2.4 Session Recording Cookies

These cookies are used for session recording and heatmap analysis. Microsoft Clarity helps us understand how users interact with our website by recording sessions (mouse movements, clicks, scrolls). This helps us improve user experience and identify usability issues. No personally identifiable information is captured.

Cookie Name Purpose Duration Provider
_clck Persists Clarity User ID and preferences unique to that site 1 year Microsoft Clarity
_clsk Connects multiple page views by a user into a single Clarity session recording 1 day Microsoft Clarity
CLID Identifies the first-time unique user to Clarity 1 year Microsoft Clarity
ANONCHK Indicates whether MUID cookie is used for advertising 10 minutes Microsoft Clarity
MR Used for edge servers to manage load 7 days Microsoft Clarity
MUID Identifies unique web browsers visiting Microsoft sites 1 year Microsoft Clarity
SM Used in synchronizing the MUID across Microsoft domains Session Microsoft Clarity

Microsoft Clarity's privacy policy can be reviewed at https://privacy.microsoft.com/en-us/privacystatement.

2.5 Cookies NOT Used

For transparency, we want to highlight what we do not use:

4. The Ultrafast Search Module

It is important to note that the Ultrafast Search module installed on your PrestaShop store does not set any cookies on your visitors' browsers. The module communicates with our search API via server-side and AJAX requests without requiring cookies. Any search analytics data is stored in your PrestaShop database, not via browser cookies.

5. Third-Party Cookies

We use third-party cookies from the following services:

Each service's privacy policy is linked in the respective sections above.

6. How to Manage Cookies

You have several options for managing cookies:

6.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically:

Here are links to cookie management instructions for common browsers:

6.2 Google Analytics Opt-Out

You can opt out of Google Analytics tracking specifically by installing the Google Analytics Opt-out Browser Add-on.

6.3 Impact of Disabling Cookies

If you disable essential cookies, some features of our website may not function properly (for example, the contact form's CSRF protection). Disabling analytics cookies will not affect your ability to use our website in any way.

6.4 Manage Preferences on This Website

You can manage your cookie preferences at any time by clicking the 'Cookie Preferences' link in the footer of our website. This allows you to enable or disable Analytics, Marketing, and Session Recording cookies.

7. Do Not Track

Some browsers offer a "Do Not Track" (DNT) setting. We currently respect DNT signals by disabling analytics cookies when DNT is enabled in your browser.

8. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for regulatory reasons. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

9. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

PrestaChamps

Email: hello@ultrafastsearch.com

Support: support@PrestaChamps.com

Phone (UK): +44 2032 909329

Phone (US): +1 (786) 600-1665